THE UTILIZATION OF INSTAGRAM AS A MEDIUM FOR DA’WAH: A STUDY OF THE @hanan_attaki ACCOUNT (2024–2025)
DOI:
https://doi.org/10.65178/elfatih.v5i1.67Keywords:
Digital Da’wah, Religious Content, Youth, InstagramAbstract
Dakwah merupakan kewajiban yang melekat pada umat muslim maupun muslimah di seluruh dunia. Oleh karena itu pendekatan dakwah perlu disesuaikan dengan perkembangan zaman dan dikemas secara menarik agar dapat menjangkau audiens yang lebih luas. Mengingat mahasiswa saat ini banyak menggunakan Instagram, para da’I telah memanfaatkan
platformini sebagai sarana dakwah yang efektif. Instagram, sebagai salah satu media sosial, memungkinkan pesan dakwah disampaikan secara lebih mudah dan dapat diakses oleh khalayak luas. Namun, tantangannya adalah bagaimana membuat pengguna Instagram termotivasi untuk menggunakan
platformini sebagai sarana dakwah dan menyampaikan materi dakwah secara efektif.
Penelitian ini menggunakan pendekatan kualitatif dengan analisis konten terhadap postingan akun @hanan_attaki. Data dikumpulkan melalui observasi langsung terhadap konten yang diposting dan menggunakan komentar pengikutnya sebagai subjek penelitian lainnya guna memperkuat hasil analisis juga memperoleh perspektif mereka tentang akun @hanan_attaki yang menggunakan Instagram sebagai media dakwah. Hasil penelitian menunjukan bahwa akun instagram @hanan_attaki memanfaatkan berbagai fitur Instagram, seperti foto, video, dan Instagram stories, untuk menyampaikan pesan-pesan dakwah yang relevan dengan kehidupan sehari-hari, motivasi spiritual, dan isu-isu terkini. Penelitian ini menyimpulkan bahwa penggunaan Instagram oleh @hanan_attaki efektif dalam menarik audiens muda untuk lebih mendalami ajaran islam dan menyebarkan pesan dakwah secara lebih luas.References
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